Ad tracking in Google Chrome is nothing new, but it looks slightly different now Google’s Topics API is rolling out more widely. If you’re not comfortable sharing your interests with advertisers but ...

Value your privacy? Listen up. Apple's iOS 6 platform, which ships on the iPhone 5 and can be installed on older iPhones and iPads, is tracking your browsing history. It's doing this to more ...

The iOS version of YouTube will reportedly ask users again about ad tracking, pushing them to 'Allow' this feature to bring more personalized ads to their accounts. It is known that Apple previously ...

Instagram can use activity from other businesses to shape what appears on your phone, but one setting gives you more control ...

Is Google's data collection helpful or harmful? If you feel this level of tracking is too invasive, here's how to check what you're sharing and adjust the privacy settings on your account.

After major privacy enforcement finally hit Meta’s tracking ads business in Europe earlier this year, the tech giant has confirmed it will be changing the legal basis it claims for microtargeting ...

Microsoft Chief Technology Officer Kevin Scott wants businesses to prioritize openness and simplicity, and believes the future will be built on artificial intelligence (AI) and the “agentic web” -- ...

Data suggests the share of ad-tracking requests in user traffic worldwide rose to 7.40% in December — up from 7.40% in February. AdGuard’s report — which tracks the share of ad-tracking requests — ...

Chrome has finally announced plans to kill third-party cookies. It’s been almost four years since third-party cookies have been disabled in Firefox and Safari, but Google, one of the world’s largest ...