Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell ...

Google is rebranding some of its advertising software under new names, it announced Wednesday. Google AdWords, the software that lets advertisers bid on words and phrases to get their ads featured on ...

Google has unveiled an upgrade to its AdWords advertising platform to enable contextual targeting of prospective customers. Writing on the official Google Mobile Ads blog, the company's vice ...

It’s time again to update your AdWords Editor desktop software. Google today released version 9.8.1 which will now let users add and edit dynamic search ads and product listing ads. Each of these ad ...

I have received an anonymous tip that Google will be adding big management software for AdWords advertisers. The bid management software will replace, to some extent, tools such as Atlas OnePoint, ...

Google has released version 9.5 of its free desktop software for managing AdWords campaigns, adding support for campaign experiments and location extensions, among other recent enhancements to the ...