Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Adidas have launched their brand new World Cup advert, featuring the likes of Lamine Yamal, Bad ...

Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big ...

I love a good World Cup commercial. Who can forget Nike’s 2002 Secret Tournament commercial? Or this year’s Rip the Script? Stacked with soccer stars from the past and present, and handful of ...

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to connect across a wider cultural landscape.

As national teams battle for football’s biggest prize on the pitch, Adidas and Nike are competing for a different ...

Nike and Adidas Wage World Cup Marketing War Nikes 76M ad views vs. Adidas NYC dominance highlight fierce brand rivalry ...

Fans have turned Mexico's jerseys worn by the national team for the 2026 FIFA World Cup into a worldwide best-seller.

The World Cup will be played out not just among nations but also the major sports brands, who are seeing increasing demand for their retro jerseys and for streetwear.