There was a fascinating article in the Economist last month about the economic effect of the downturn on advertising that I think is very applicable to anyone tracking the rich Internet application ...
IBM has been banging the drum for years about the role artificial intelligence can play to support everything from cancer treatment to retail personalization. More recently, though, IBM has started to ...
AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...
Social advertising is a huge opportunity for marketers with spend more than doubling from $4.7 billion in 2012 to $11 billion in 2017, according to BIA Kelsey. And 64 percent of advertisers expect to ...
Artificial intelligence technology is transforming the advertising business as the explosive growth in data provides a foundation to train machines to handle more complex tasks. WPP’s GroupM forecasts ...