S. Charles Lee, the architect of hundreds of ornate Art Deco movie theaters, had a famous saying about his goal of engaging audiences before they settled into their seats: “The show starts on the ...

While the opening home screen, or landing page if you will, of our CTVs has always left us spoilt for choice in terms of content, from picking between subscribed OTTs to FAST channels (never mind what ...

Carlton Screen Advertising, the company that sells advertisements for 643 cinema screens in Ireland, is rebranding as Wide Eye Media. The company will promote its new name in an €800,000 campaign with ...

As the theatre lights fade to black, the audience settles into their seats, phones are silenced, and all eyes focus on the massive screen before them. In this unique moment of undivided attention, ...

In a recent global survey, the majority of those surveyed agreed watching video on mobile devices was convenient. Increasingly the cost of producing that video content is being paid for by advertising ...