These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

AdMob is an app that provides in-app ads solution for app developers. And now, Google has released the AdMob mobile app for Android devices on the Google Play Store. Android app developers, whose apps ...

AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

AdMob is Google’s solution for mobile advertising through in-app ads. Google this week quietly released an AdMob for Android app — in early access — to keep track of stats while on the go. The client ...

Google will unveil a new campaign type designed specifically for app marketers at Google I/O, the company’s annual developer conference, which kicks off Thursday. Dubbed Universal App Campaigns ...

Google is announcing a number of updates today to its AdMob mobile ad platform — the most-requested ones, according to Jonathan Alferness (Google’s direct of product management for mobile ads), are ...

Mobile ad network AdMob is launching a way for developers who don’t have the money for a big advertising campaign to get attention in Apple’s increasingly crowded iPhone App Store — an advertising ...

Facing a backlash from developers, AdMob is backing off its decision to pull out of services that allow iPhone application developers to plug into multiple ad networks to monetize apps. In June, AdMob ...