Apple is a premium company, and that means its prices are tied strongly to its own self-image. High prices make products ...

To win the AI war, Apple is reshaping its chip roadmap. Find out what chip the next MacBook will launch with and what ...

Apple’s rumored MacBook Ultra could bring OLED, touch support, new silicon, and a higher-end laptop tier, but timing remains ...

Apple on Thursday announced price hikes on MacBook and iPad. Last week, CEO Tim Cook said price hikes were coming due to ...

Apple may launch up to 16 new products by the end of 2026, including a foldable iPhone, M5 Macs, new iPads and smart home ...

Apple prepares the M5 Ultra Mac Studio with a 36-core CPU and 80-core GPU, starting over $6,000 amid memory supply ...

The 2025 MacBook Pro 14-Inch looks identical to its predecessor, but the M5 chip delivers vastly amped-up AI and graphics ...

Apple's price increases are here. The $599 MacBook Neo will sell for $699, whereas the iPad Air now costs $749. Here's the full list of affected products.

New MacBook Pro and iPad Pro devices are coming, but perhaps slightly later than we'd hoped for. According to Bloomberg's ...

Upcoming Apple products for 2026 feature over 15 anticipated new devices. Get the latest rumors on the $2,400 iPhone Fold and ...

Macworld reports that Apple’s public betas for iOS 27, macOS 27, and other operating systems are expected by mid-July ...