For every Audi enthusiast asking themselves when the advanced lighting systems available in Europe will finally come to America the answer has arrived: later this year. On Thursday, Audi announced its ...

View post: The McLaren 788HS Is A 777-HP Final Send-Off For The Brand’s V8 Supercar The 2027 Audi Q9 brings Digital Matrix LED headlights to U.S. buyers for the first time. This technology improves ...

For those of you old enough to remember, the Audi R8 was the first production car to feature LED headlights. Back then, automotive LED lighting technology was in its infancy: the R8 was at the dawn of ...

Thanks to our archaic automotive lighting rules, American drivers have been denied much of the nifty lighting technology that Europeans enjoy. But a 2022 rule change has opened the door to matrix LED ...

Audi continues to impress with its headlight technology. At the LA Auto show, the big news for the automaker is the E-Tron Sportback — an new model with a sleeker design. But while most of that tech ...

Ashley Gleave, the exterior lighting designer for e-tron, is in the driver’s seat of our Sportback and explains how the Digital Matrix LED lights work. “You have the source LED at the bottom that’s ...

While it won’t compete for the Oscars anytime soon against the famous digital animation studio from Disney, the Ingolstadt-based automaker is making do on its promises to always look further away for ...

Audi revealed the third-generation Q7 and SQ7, and the headline numbers are hard to ignore. The SQ7 packs a revised 4.0-liter twin-turbo V8 producing 591 horsepower and 590 lb-ft of torque, reaching ...

For years, consumers around the globe have benefited from adaptive headlights while U.S. customers have been left behind. Slowly but surely, automakers are finding a way to bring this incredible ...

Everything we have already seen in the A5 and Q5 now appears in the Q3 as well.