A new audio study concluded that, in audio ads, four key features maximize intent to purchase, recall and brand favorability: sonic branding, music, voice and message. The study was conducted by ...

LONDON & NEW YORK--(BUSINESS WIRE)--WARC, the global authority on marketing intelligence, unveiled today the results of a study conducted in collaboration with iHeartMedia, the leading audio media ...

Listeners can hear a difference between standard audio and better than CD quality, known as high resolution audio, according to a new study from Queen Mary University of London (QMUL). The study ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. A 2019 Pew Research Center study and follow-up study in 2020 involved the ...

Podcasts now represent almost 10 percent of audio listening among millennials, with podcasts replacing online video as a daytime escape. By Tatiana Cirisano Audio listening in the U.S. is at an ...

A comprehensive analysis of UK media effectiveness reveals that audio advertising sizeably outperforms other channels in return on investment, reinforcing similar findings from recent US radio ...

Aussies are spending seven minutes more every day listening to audio than last year, with radio staying on top and podcasts overtake owned music for the first time, according to the fourth annual GfK ...

Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of their media budget on audio, with 25% of brands missing from audio entirely “The Investment Gap: Understanding the ...