"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." While the commercial was a fleeting moment of whimsy, I kept replaying it in my head. A makeup commercial ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." While the commercial was a fleeting moment of whimsy, I kept replaying it in my head. A makeup commercial ...

Add Yahoo as a preferred source to see more of our stories on Google. Ulta Beauty is getting in on beauty’s big sports bet. Coinciding with National Girls and Women in Sports Day on Wednesday, the ...

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It wasn’t too long ago the closest the beauty industry got to the world of sport was in recreating a gentle ‘post gym flush’ on skin at fashion week. Here, the makeup artist would explain the look was ...

The initiative reflects the beauty retailer’s commitment to women’s sports, and highlights its efforts to help young girls stay participating in sports by showcasing six athletes as role models. Ulta ...

Forbes contributors publish independent expert analyses and insights. I write about the beauty and wellness space and the women shaping it. For more than 30 years, ELEMIS has been known for pioneering ...

The Antinomie brand was created two years ago in France to democratize the niche perfumery segment. Its scents are meant to tap into moments in life and accommodate each person’s paradoxes, according ...

Ilona Maher is one of the biggest stars of women's rugby, largely thanks to her huge social media following and her messages around self-love and embracing who you are. Standing out for her muscular ...

The relationship between fashion and culture has changed. In the past, brands would set cultural moments, and audiences came along for the ride. Now the audience is in the driver’s seat.

Add Yahoo as a preferred source to see more of our stories on Google. While the commercial was a fleeting moment of whimsy, I kept replaying it in my head. A makeup commercial…during the Super Bowl?