An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet ...

With the 2026 FIFA Men's World Cup held in Canada, Mexico and the United States in full swing, brands have been making the most of the global event to get their products across to football fans ...

It’s time for kick-off. After years of anticipation for what has been billed the biggest World Cup ever, the 2026 tournament hosted by the U.S., Canada, and Mexico is here. Not only is this year’s ...

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's ...

Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big ...

On Fox networks, the average attention index for marketers is 121. On average, World Cup brands are performing 21% higher ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. TOPSHOT - French-US actor Timothee Chalamet attends the 83rd annual Golden Globe Awards at ...

System1, the Creative Effectiveness Platform, has crowned Irn-Bru the winner of the 2026 Advertising World Cup, topping a field of 130 World Cup-themed ads tested across the UK, US, Brazil, Europe and ...

Josh Lucas, the longtime voice of the Home Depot, stars alongside David Beckham in the company's newest campaign Josh Lucas, the longtime voice of Home Depot, appears on camera for the first time in ...

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.