The world's leading music video network, Vevo, has seen an emerging trend of branded music videos from prominent companies such as Coca-Cola and Volkswagen. This convergence of music videos and ...

Add Yahoo as a preferred source to see more of our stories on Google. EXCLUSIVE: Bose, the more than 60-year-old consumer audio company, has announced the launch of Bose Studios, a music-centered ...

As artificial intelligence has evolved it is used for more marketing applications including composing music for ads or branding. Sonic branding has been defined as the strategic use of sound as a part ...

TikTok parent ByteDance may be planning to take on Spotify and Apple by developing a music streaming/podcast/digital radio platform capable of integrating video capabilities. The latest indication is ...

.MUSIC's tools enable the music industry to manage their music identity, protect works, streamline business, and engage with collaborators, partners and fans. .MUSIC is setting a new industry standard ...

Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

Nex, maker of Nex Playground, the active play system that gets families moving together, today announced a new partnership with HYBE, a global entertainment lifestyle platform company, to bring a ...