Two studies released last week indicate that Google's AI Overviews are having a negative impact on click-through rates from online searches, which could ultimately reduce traffic to original sources ...

CTR is a crucial SEO metric that’s often overlooked. For years, it was considered an indirect factor, but the antitrust trial against Google revealed that CTR is used as a ranking signal. Regardless ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

Research shows that AI Overviews can cause a whopping 15-64% decline in organic traffic, based on industry and search type. The online marketing landscape is undergoing its largest change in nearly ...

Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic losses, with some seeing click-through rates drop by as much as 89%. The question ...

Over the past 20 years, online news headlines have become longer, more negative, and increasingly focused on click-through rates—regardless of journalistic quality. This is the conclusion reached by ...

A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews ...

Similarweb published some data sharing the click-through rates for OpenAI's ChatGPT ads. The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are 1.57% and the peak CTR ...

Google’s AI Overviews feature has led to a significant increase in the frequency of “zero clicks” to search queries — drastically reducing traffic to news websites, according to a new report. Since ...

Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands. From agency roles to Fortune 500 marketing leadership to ...