Of the title sets in a medical marketing agency’s C-suite, chief client officer is one of the more recent additions. Most agencies have a client lead but it wasn’t until the past decade that it ...

GBK Collective, a leading marketing strategy, consumer behavior, and analytics consultancy, today announced the appointment of Rebecca Szew as Partner and Chief Client Officer. In this expanded ...

I imagine all agency owners and leaders can agree that the more channels or services in a client engagement, the longer we retain that client on average. Of course, not all clients include different ...