The commercials are sometimes just as highly anticipated as the Super Bowl itself, as fans wait for fresh movie trailers, advertising spots featuring beloved brands and some surprises along the way.

Streaming ads are an inevitability. They interrupt our Netflix binges, cut into Hulu dramas, and disrupt our Spotify playlists. They also support the content-creation economy on YouTube. With 2.5 ...

AI companies are looking for new ways of burning cash other than by handing it to hyperscalers for model training. So now they're setting money on fire by buying Super Bowl ads that mock rivals.… ...

The Budweiser Clydesdales are back for the Super Bowl in 2026 – and they're teaming up with a couple of other American icons: a bald eagle and legendary Southern rockers Lynyrd Skynyrd. On Jan. 26, ...

California’s new SB 576 law bans loud ads on streaming services like Netflix, YouTube, Disney+, and Hulu. Here’s what the law ...

California has passed a new law aimed at quieting blaring advertisements on streaming platforms like Netflix, Hulu, and Prime Video, requiring commercial volumes to match the audio levels of the ...

Before you know it, the breaks in the action will headline advertising's biggest stage on Super Bowl Sunday. With that, it's an early welcome to the 2026 USA TODAY Ad Meter ratings. To help kick ...