Katrina Anderson has an avid interest in film, TV, and pop-culture. She has a MA in English Literature from Simon Fraser University. Her thesis project described the literary qualities of the ...
McNear wrote extensively about Jeopardy! producer Maggie Speak, who also had a hand in the commercial break routine. She has since retired, but she certainly left her mark on the long-running show.
This article is by Rob Tanner, assistant professor of marketing for the Wisconsin School of Business at the University of Wisconsin-Madison. Consumers have become highly adept at avoiding television ...
Television advertising is finally on the cusp of long-anticipated change. The popularity of digital video recorders is making that 60-year-old TV ad standard — the two-minute commercial break — ...