Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

Google is simplifying the setup for tracking website call conversions in AdWords. The initial setup is the same, with the option to set up website call conversions under the Conversions section of ...

Google announced yesterday afternoon on Google+ that they have a new code snippet that will make checking the status of AdWords conversion tracking tags is faster and clearer. If you add the code ...

Google posted on Google+ that there is a new and easier way to implement call conversion tracking with AdWords. Now you implement one snippet of code per landing page and Google will dynamically serve ...

Emily Williams writes that Google has made it easier to track and manage AdWords conversions by adding three tabs--Conversion, Webpages, and Code. She also provides a link to directions on how to ...

Your ad campaigns should bring you closer to new prospects and clients. But how well are you tracking their success? We explain how to improve the conversion rate of your AdWords campaigns. Your ad ...

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking ...

Google’s AdWords now offers marketers the ability to track display ad conversions across platforms by tracking views from apps to websites. To create the Estimated Cross-Device conversion rate, Google ...

Google has introduced a new conversion strategy to its search adverts, as it aims to help offer marketers more insight into how AdWords can drive multi-platform conversions. The search giant has ...

Google AdWords, the online advertising service that allows marketers to purchase advertising across multiple platforms and formats (i.e. images, video), has a neat new addition which recognizes that ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...