Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Verizon Is Appealing to Longtime Customers With Verizon Shine Loyalty Program ...

GetJacked, a technology company focused on customer loyalty solutions for Shopify merchants, today announced the expansion of its Progressive Rewards platform, introducing a new model that allows ...

Home Depot is expanding its rewards program with perks that go way beyond home improvement, as sales growth remains weak.

Bunnings has launched a new loyalty program targeting tradies and business customers. The new PowerPass Pro Rewards scheme ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

It comes as companies fight to meet customer expectations in a cost-of-living crisis.

A lot of times, it's not even about discounts. It's about education. It's about product recommendations,” CEO Kecia Steelman said.