The ad sparked accusations of sexism in China, after featuring a man looking for a partner who is "not tainted by other men".

A man in the ad declares he wants a woman who is “clean” and “untouched by other men”. Read more at straitstimes.com. Read more at straitstimes.com.

A controversial Dettol ad has sparked massive backlash across Chinese social media. The hygiene brand apologised and pulled the campaign after boycott calls grew.

The five-minute ad depicting a boyfriend who demanded a "clean" wife has triggered outrage, with critics saying the campaign's attempt to challenge sexism instead reinforced harmful stereotypes.

Company faces heavy criticism for reinforcing toxic gender stereotypes by equating a woman’s sexual history with physical cleanliness.

British disinfectant brand withdraws advert about a man’s efforts to find a ‘clean and untouched’ woman ...

The antibacterial brand Dettol, owned by the British consumer goods company Reckitt Benckiser, deleted an advertisement released in China following controversy over allegations of misogyny. On June 24 ...

Dettol apologises after advert promoting clean-up of ‘toxic men’ sparks backlash in China - Social media users denounce ...

Reckitt’s hygiene brand Dettol has issued an official apology after an online advertisement drew widespread criticism in China for being offensive to women. The controversial ad has since been taken ...

Add Yahoo as a preferred source to see more of our stories on Google. The advert sparked an uproar on the Chinese internet, with some users saying it objectifies women [Getty Images] British hygiene ...