The five-minute ad depicting a boyfriend who demanded a "clean" wife has triggered outrage, with critics saying the campaign's attempt to challenge sexism instead reinforced harmful stereotypes.

A man in the ad declares he wants a woman who is “clean” and “untouched by other men”. Read more at straitstimes.com. Read more at straitstimes.com.

So, when Dettol released a five-minute commercial styled like one, it probably didn't expect this reaction from viewers. The ...

Reckitt Benckiser is hoping to create a new category with the market-wide roll-out of antibacterial laundry lines under its Dettol brand. Tapping into concerns that lower-temperature laundry ...

Cold washes help clothes last longer (and use one tenth of the energy that hot washes do) making them a more environmentally friendly and sustainable solution. Howver, washing below 60°C doesn’t ...

Company faces heavy criticism for reinforcing toxic gender stereotypes by equating a woman’s sexual history with physical cleanliness.

Reckitt continued to lead the top ten advertisers space for week 15, as per the Broadcast Audience Research Council (India) data, while HUL maintained its second spot. On the brand side, Lizol too ...

Reckitt’s brand Dettol has launched a new promotional campaign starring Taiwanese actor Greg Hsu (pictured) to introduce a new standard of cleanliness for clothing. The campaign comes as Dettol has ...