Although the rumored ban on shouting “Dilly Dilly!” at the Masters turned out to be not quite true, Bud Light is still capitalizing on the controversy. According to posts from Twitter users in the ...

Morgan Stanley says Bud Light's "Dilly Dilly" ad campaign may be a driver in rising beer sales. The firm cites Nielsen sales data, which revealed one-month U.S. beer sales through June 16 rose 3.3 ...

Depending on whom you ask, there either was or was not a list floating around the Masters last week, banning objectionable phrases from being shouted as the world’s best golfers put club to ball.

A rumor started floating around this week that The Masters had banned the phrase "Dilly Dilly" from Augusta National. However, according to Yahoo Sports, "there is no specific list of phrases that, if ...

It's the end of an advertising era for Bud Light as the brewer shifts gears from the "Dilly Dilly" universe and into the red-hot seltzer space, all while attempting to preserve the humorous tone that ...

The pro football season, with its dizzying sideshow of attention-grabbing commercials, has ended. Yet the post-Super Bowl armchair quarterbacking of the game’s best TV advertisements continues. As an ...

As Bud Light struggles to attract millennial and Gen Z drinkers, a Miller Lite executive slammed the brand's viral "Dilly Dilly" campaign in a recent interview. "I get a ton of people saying, 'Are you ...

Sportsbooks wanted in on the action. A day after the Eagles and Patriots clinched Super Bowl berths, offshore gambling house BetDSI posted a light-hearted wager: Would the world “Dilly” be heard on ...