Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out ...

Disney has added Amazon Web Services (AWS) and Google Cloud to the cloud services that are interoperable with its clean room. The update expands the scale and support available for ad campaigns fueled ...

As connected TV continues to gain viewers, media companies and advertisers are looking for meaningful measurements related to advertising investments. With the deprecation of third-party cookies ...

Ahead of the reopening, Disney on Wednesday shared more details about the enhanced cleaning procedures at the hotels and what guests should expect amid the ongoing coronavirus pandemic. Disney will ...

Are you a print subscriber? Activate your account. 2 days 4 hours ago By Brandon Doerrer - 2 days 7 hours ago By Garett Sloane - 2 days 8 hours ago 2 days 9 hours ago By Asa Hiken - 2 days 9 hours ago ...

Advertising forecasters have advice for brands on what could be a tumultuous 2026. Disney Advertising is letting VideoAmp into its clean room under an integration agreement announced today that will ...