Getting someone to try a new search engine is not easy. In this Friday’s Elevator Pitch, Herbert Roitblat tries to entice you to try his new green search engine Truevert by asking, “Are you average?” ...

If you only had 30 seconds to explain search engine optimization (SEO) to others, how would you do it? Would your explanation be different for user experience professionals? Here's how I explain it.

It’s Elevator Pitch Friday, which means another startup has created a video that’s worth showing you. This week’s presentation comes from Duck Duck Go, a start-up that wants to make it easier for you ...