The FIFA World Cup continues to grow into one of the world’s biggest commercial properties. Fresh figures show its financial ...

Powerade's World Cup ad. The game of two halves is starting to look, commercially at least, like a game of four quarters: 104 ...

Gianni Infantino defended hydration breaks at the 2026 World Cup, stating that they prioritise player welfare and fairness ...

LONDON (AP) — FIFA’s sponsorship paymasters are facing mounting calls to put pressure on soccer’s global governing body to clean up its act — and fast — following Wednesday’s arrest of seven officials ...

]With the ongoing FIFA World Cup 2026, ZEE has issued a compliance advisory for hotels, commercial establishments, and associated partners regarding the authorized streaming of tournament content and ...

Star-Studded Commercial "Miracle" Features U.S. Men’s National Team Players, Tom Brady, Zlatan Ibrahimović, Former USMNT Coach Bruce Arena, U.S. Hockey Legend Mike Eruzione with Iconic Music from ...

While FIFA cites player welfare, critics argue the universal stoppages—regardless of weather—are a transparent ploy to facilitate mid-game commercial breaks, mirroring American sports formats. The ...

FIFA World Cup 2026: Gianni Infantino has defended FIFA's World Cup hydration breaks against claims of an advertising grab.

Cristiano Ronaldo received only a one-match suspension with Portugal (already served against Armenia) for elbowing O'Shea in the match against Ireland. A decision that will almost certainly allow him ...

The advisory says FIFA trademarks and logos cannot be used in promotional material, advertisements or commercial ...

The company prohibited the unauthorised usage, reproduction, or display of these terms, marks, or logos in any form, including promotional materials, advertisements, or commercial communication.