Catch the twist in the title? If you do a person a favor, you would expect that person to like you more. However, the research shows something different. If you do someone a favor, you tend to like ...

The most tactically effective networkers approach every conversation with clear objectives for what they want out of those conversations. But the most effective networkers over time approach those ...

I’m working on my Happiness Project, and you could have one, too! Everyone’s project will look different, but it’s the rare person who can’t benefit. Join in -- no need to catch up, just jump in right ...

When a friend buys you a cup of coffee, it's likely that next time, you'll return the gesture. This type of reciprocal generosity has been well-documented in behavioral economics studies. However, ...

Research on social influence has long recognized the power of favors. By understanding favors, you can improve the odds that people comply with your requests. This knowledge can be extremely ...