It’s taken 65 years, but guitar-loving kids are finally being allowed into the candy store. In a move designed to amplify the emotional connection between music fans and iconic instruments created at ...
If the walls of the Fender Guitars Custom Shop could talk, they might tell some of the amazing stories featured in a new documentary premiering today (March 1) on Fender's YouTube channel. By Michele ...
Though it moved a relatively short distance from the quaint shopping district surrounding downtown Fullerton to the bucolic splendor of Corona (cough), Fender has truly come a long way. Birthed in a ...
Forrest White, in charge of production, recalled that by the end of '64 his workers were making 1,500 guitars a week, compared to just 40 a week when he'd joined Leo's small setup 10 years earlier. As ...
Explore the craftsmanship and passion behind the electric guitars at Ensenada Fender Guitar Factory. Embark on a fascinating journey behind the scenes at the Ensenada Fender Guitar Factory. Delve into ...
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From Slowhand’s Strat to “tongue-in-cheek” relics, this is the hidden history of the Fender Custom Shop
CBS had been Fender’s new owner since 1965, and evidence of the new overseer wringing every drop of potential income from the factory came with the Swinger and the Custom. That’s right: one of them ...
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