Fit technology isn’t exclusive to design, but rather a large part of the personal experience for consumers. And though much progress has been made through data collection and predictive analytics, new ...

In 1927, Charles Brannock, the son of a local shoe company owner in Syracuse, N.Y., invented the Brannock Device. The steel measurement tool with five scales has been the most effective way in the U.S ...

Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason. As a result, brands and retailers of all sizes are implementing new tools, both in stores and ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. In the world of footwear there’s unisex sizing, which generally ...

A future fit technology strategy has emerged as a cornerstone for propelling customer-centric business growth in today’s dynamic business environment — and the primary enablers of this strategy are ...

The size inclusivity and sustainability movements have made a garment’s fit more crucial than ever. But while many agree that fit technology is important, its rate of implementation is lagging. A new ...

If you’ve watched even one episode of “Project Runway,” you’ve noted that clothing designers use a “fit model” as the basis for creating their garments. That same method is used by clothing brands all ...

The urgency to solve for virtual fit, once relegated online, has extended to stores, where the pandemic has made trying on clothing more complicated. “People are using their bedrooms as fitting rooms, ...

The online apparel industry faces a significant challenge with a return rate of 24.4%, which has surged by over 50% since 2020. A substantial 39% of these returns are attributed to sizing ...