This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. DoorDash’s latest marketing effort, billed as its most ...

The Ducks kicked off a Heisman campaign for Dante Moore but decided to start in Japan.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Modelo is doubling down on its college football ...

On deck for Molson Coors this fall are football-themed activations and advertising for brands Miller Lite and Coors Light that are part of the conglomerate’s goal of increasing marketing spend by $100 ...

DirecTV has reached a multi-year agreement with six major university athletic programs ahead of the 2025 college football season, the company announced this week. The partnership, brokered with media ...

It’s the first home football game of the season and the streets of Provo are flooded with passionate fans shuffling around LaVell Edwards Stadium. Little kids beam with excitement after they high five ...

The casual-dining chain plays on the former Eagles center’s recent retirement and brother Travis Kelce in a new campaign. Mania around the Kelce brothers continues to grip brand marketers that are ...

There will be lots of teams worth following this NFL season, be they the Tampa Bay Buccaneers or the returning Super Bowl champion Los Angeles Rams. Even so, many people in the media business have ...

ASIA PACIFIC - The explosion of football in Asia, and especially China, is broadening the industry sectors interested in marketing and sponsorship, but the sport and its teams still have some way to ...

As marketers, we are always seeking ways to make our products and services more attractive to consumers. When we do it right, we know we've created marketing juju. Brands like Starbucks, Google, Apple ...