Earlier this year, the insurance company Geico filed suit against Google and Overture over what they deemed were trademark violations in search related advertising. According to Geico, protected ...

Most drivers in the U.S. can get quotes from the nation’s largest car insurance companies, but finding the right match depends on the types of coverage and discounts you value most. Many, or all, of ...

If you tap "Geico" into Google's search engine these days, the first match is a link to the gecko-themed motor insurance giant's Web site. No surprise there; but the five subsequent matches tell you ...

CNN reports the remainder of the landmark trademark case between GEICO and Google was settled out of court: GEICO, the No. 4 U.S. auto insurer and a unit of investor Warren Buffett’s Berkshire ...

A long-running legal dispute over Google’s ability to sell sponsored listings that use trademarked terms has ended with an out-of-court settlement with auto insurer Geico. Geico, the country’s fourth ...