There is a lot of speculation on why Google is buying AdMob, but the obvious reason is that Google wants more direct access to what they are betting heavily on--that mobile is the next great ...

Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives ...

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When the long-expected development of smartphones and handheld devices into primary computers reaches maturity, Google wants to make sure it occupies just as strong a position on the small screen as ...

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The Federal Trade Commission has backed down from a fight that once seemed inevitable, giving Google the go-ahead to acquire mobile-advertising leader AdMob for $750 million. "The Federal Trade ...

The 30-day window for the FTC’s review of Google’s $750 million acquisition of AdMob is now up and the regulatory agency has decided it’s going to take a closer look at the impact of the deal (“second ...

The following content is from an older version of this website, and may not display correctly. Google signed a deal to buy AdMob, a mobile display ad technology provider, for $750 million in stock. In ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

AdMob is an app that provides in-app ads solution for app developers. And now, Google has released the AdMob mobile app for Android devices on the Google Play Store. Android app developers, whose apps ...