HRX new logo In commemoration of an illustrious decade in the industry, HRX, India’s homegrown fitness brand founded by Hrithik Roshan and Exceed Entertainment proudly unveils an enthralling ...

Just as having a superstar actor in a movie will not guarantee success unless the story is good, a celebrity brand will not ...

Aiming to venture into entrepreneurship, Bollywood celebrities have long leveraged their star power for years. Recently, the trends have gone up as A-list celebrities launched their own brands in ...

HRX, co-owned by Hrithik Roshan, has launched its latest brand campaign, reinforcing its positioning as a versatile active and athleisure brand that combines high-performance functionality with ...

A new project backed by actor Hrithik Roshan has just been announced. The actor and Prime Video have teamed up for a new comedy film titled Mess. The upcoming film will be produced under his banner, ...

The heart of this transformative rebranding is centered around the transformation of the HRX monogram—a visual representation of the brand's principles. To celebrate ten years in the industry, HRX, ...

Actor Hrithik Roshan’s HRX brand is now expanding to Dubai. Afsar Zaidi, Co-Founder and CEO at HRX talks to exchange4media on expansion plans and revenue numbers. “The vision is to touch the 1.2 ...

HRX, a fitness brand, announced the elevation of Ajay Singh as its new business and marketing head. From what is understood, Singh has played a significant role in expansion of the brand through ...