For the past few weeks, IHOP—the International House of Pancakes—has been teasing that something new was on the horizon and it was switching out the P (for pancakes) for a B, but it didn’t tell fans ...

IHOP is probably getting exactly what it wanted when it decided to change the name of the pancake chain to IHOb to celebrate its launch of a new line of burgers: a stint atop the Twitter trending list ...

The teasing announcement that IHOP (the brand formerly known as the International House of Pancakes) would change its name to IHOb sent the interwebs wild. In the days leading up to what some seemed ...

IHOP's decision to rebrand as IHOb baffled many pancake lovers. But according to the chain's president, there was a very specific strategy behind the change. And the burger-centric revamp began more ...

Some people called it a branding fail, others said the "b" should really stand for "bankruptcy," but one thing is for sure, the moniker change had people talking. The anticipation behind IHOP’s new ...

On June 11, the International House of Pancakes made a big announcement: they were changing their name to “IHOb,” at least temporarily, standing for “International House of Burgers,” and unveiling a ...

IHOP's rebrand as IHOb — the International House of Burgers — has some burger chains slamming the pancake giant. Last week, IHOP, the International House of Pancakes, announced it would change its ...

IHOP, the International House of Pancakes, really ruffled some feathers when it announced its name change to IHOb in June (the "B" stood for burgers). The identity crisis went on for a solid month, ...

IHOP’s renaming experiment from 2018 might have been a disastrous gimmick, but the company’s most recent menu change is making people rethink the “IHOB” name. The chain named after—and known mostly ...

Add Yahoo as a preferred source to see more of our stories on Google. I mean, I guess I'm starting to crave a burger. Today, a chain restaurant I used to tolerate did something very foolish, and it ...