Creating interactive marketing content can seem dauntingly complex, even to an experienced marketer. But with the right tools, and a shift in mindset from static assets to interactive experiences, ...

Interactive content marketing is the key to tomorrow’s digital marketing strategy. It offers increased customer engagement, better customer experience, better customer understanding, increased number ...

In 2014, BuzzFeed launched a quiz called “What City Should You Actually Live In?” Since then, the quiz has been viewed more than 20 million times. The company now creates multiple quizzes every day ...

Let's face it: There is too much content out there. No matter what topic you're interested in, you can find an endless supply of content on that subject. The internet has become a go-to source for ...

What is interactive content marketing, and what role will it play in your organization's 2019 marketing programs? We asked experts what to expect. Interactive content goes beyond the written word or ...

If I can’t capture your attention in eight seconds, I’ll never get it. Why? That’s roughly how long our attention spans are now. It’s also why marketers are adopting interactive content. It beats ...

Interactive content is here to stay, and it holds huge potential for brands. Just take a look at the ubiquitous BuzzFeed quiz. Digiday reported that 96 percent of all sponsored Buzzfeed quizzes on the ...

New research found that 81% of marketers agree interactive content grabs more attention than static content. The results come from a poll of 341 content marketers in North America by the Content ...

You don't need a ton of technology to get going with content marketing. But, as Barb Mosher Zinck reports, the tools for interactive content marketing are getting better. In the first of two part ...

With people online more than ever before, interactive content marketing is your best bet to boost engagement and grow your audience. Many savvy businesses have a content marketing strategy, so it’s ...

Your customers are bombarded with content every time they look at their smartphones, open their laptops, or use their digital tablets. To be noticed, marketers have to stop selling and start engaging.

For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is the biggest challenge for content marketers today, and it's nearly always the deciding factor ...