Catch Jesser's League Pass alternative broadcast in the NBA App for Pelicans-Warriors this Friday at 10 p.m. ET. Bailey Colon, for NBA.com The first instance that sparked YouTube sensation Jesser’s ...

The NBA's All-Star weekend always attracts some of the biggest names in the country, creating more than just an event for the players. This year, the league is highlighting one of the biggest content ...

Scottish sports journalist and content creator. After running his own soccer-related projects, in 2022 he joined Diario AS, where he mainly reports on the biggest news from around Europe’s leading ...

Kohl's is partnering with YouTube star Jesser for its back to school campaign to reach younger shoppers.

LOS ANGELES, CA / ACCESSWIRE / August 8, 2023 / Bucketsquad Apparel (BKTSQD Apparel), a basketball apparel company founded by renowned YouTuber Jesser, was thrilled to announce its participation in ...

However, the NBA is not writing a check to every one of them. Some do it for the exposure, the content and the opportunities may emerge with the NBA’s blue-chip sponsors. Jesser, a sports influencer ...