To mark 10 years, L.O.L. Surprise! unveils new dolls, festival play sets and a live action series.

If you buy something through links on our site, Mashable may earn an affiliate commission. After a decade of surprise-filled ...

L.O.L. Surprise!™, the original unboxing brand from MGA Entertainment (MGA), is celebrating 10 years of surprise, style and ...

If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

L.O.L. Surprise! has partnered up with WBDGCP, the iconic brand to introduce an adorable, one-of-a-kind collection that's a colorful creation based on the nostalgic, beloved TV show, The Powerpuff ...

LOL Surprise! It might sound like a text you’d get before receiving shocking news, but it’s actually the name of one of the hottest toys. The intricate kits filled with tiny plastic pieces are topping ...

A LOL Surprise looks like a pastel-colored ball that you’d throw around with your pet. What’s inside each of them varies, which is why they’re so fun. Some include tattoos and collectible trinkets.

Best known for reimagining the blind unboxing experience, L.O.L. Surprise! first began in 2016 with its cute and collectible small dolls that come in a mystery ball. The consumer peels back layer ...

Earlier this year, attorney Jennifer Marrow visited TomTop.com, an online marketplace, to buy one of the most popular toys in America. The site based in China claimed it had a deal on the priciest ...

No one knows how long the coronavirus outbreak will last, but it’s already threatening to ruin Christmas. Toymaker MGA Entertainment is warning that the outbreak has already significantly disrupted ...

Isaac Larian, the founder of toy company MGA Entertainment which is responsible for both Bratz and L.O.L Surprise! dolls, called Black artist Amina Mucciolo a "disgrace to Black Lives Matter." After ...