LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9. LEGO is bringing its bricks to life. The company unveiled ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

It has been quite some time since we have seen new starter sets for LEGO's Super Mario Bros. Collection. Fans can now dive into a truly unique LEGO experience as a new Mario Interactive Super Mario ...

It is time for some Princess Power as LEGO has unveiled its newest Interactive Super Mario Bros. set featuring Princess Peach! Return to the Mushroom Kingdom and save the day with this delightful 208 ...

LEGO has just debuted its greatest innovation in 50 years, since the introduction of the LEGO Minifigure in 1978, at the Consumer Electronics Show in Las Vegas. It represents a radical shift to ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

Add Yahoo as a preferred source to see more of our stories on Google. In a first for the Sphere in Las Vegas, the venue’s outer shell (it’s called the Exosphere) will debut an interactive game ...

Lego has launched a new interactive skill on Amazon Alexa called Lego Duplo Stories, an interactive experience that combines storytelling with the brick toys. The skill is available on devices that ...

Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...