Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...
One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...
Traditional wine labels from the Bordeaux region of France are changing, slowly. Inspect a half-dozen labels: many include an image—drawn or photographed—of a stately country manor, often with vines ...
A designer and bath products maker team up use vintage consumer art to sell new items. Nostalgia is a potent aphrodisiac, and nostalgia for times and places that one has not actually experienced has ...
When purchasing a bottle of wine, are you more likely to go for the tannins inside the bottle or the stunning visuals that decorate the label? Traditionally, you're supposed to buy wine based on taste ...
The proliferation of craft beers has yielded a broad mix of art to accompany the scientific brewing process. The canvas? The can itself — or, in the case of bottled beer, the label. Brewers, after all ...
Doug Levy is staff copywriter and editor for the Shutterstock blog. This post was originally published on the Shutterstock blog and has been reprinted with permission. Here’s your challenge: Create ...