When Lincoln revealed it would use comedian Jimmy Fallon to write the script for its upcoming Super Bowl ad, based on Twitter submissions about epic road trips from fans, we’ll admit that our first ...

After a long hiatus from advertising during the Super Bowl, Lincoln has made a return with a creative commercial for the 2013 Super Bowl. Unfortunately the strange fashion and direction that the ...

Lincoln took five original tweets, a few alpacas, and the new 2013 MKZ and re-imagined the way a commercial is written. What resulted was the excellent official, full-length #SteerTheScript commercial ...