Add Yahoo as a preferred source to see more of our stories on Google. Have you ever smelt a body spray and though: “Hmmm, not Marmite-y enough”? Well, your prayers may’ve been answered thanks to ...

No, we haven't traveled back in time to April 1. We are, instead, looking to the future of gaming. E3 2019 is coming next week and gaming companies are revving up the marketing engine ahead of the big ...

We worked with Lynx to launch Fine Fragrance Lower Body Spray, a category-first body care product, into a Gen Z audience that did not yet recognize it had a need for it. The challenge was not to raise ...

The Xbox now has its own fragrance line, but it’s unclear whether it wants you to smell like a gamer… or less like one. As everyone waits for Microsoft to reveal their next gen console and streaming ...

Unilever continues to premiumise its Lynx deodorant offer, adding five body sprays to the brand’s posh Fine Fragrance Collection. Peach Infusion, Watermelon Freeze, Cherry Spritz, Cocoa Velvet and ...

This year we’ve seen some unlikely alliances arise – from the guinea pig who befriended a family of Sphynx cats to the koala and wombat who have become best pals in lockdown. But if you thought 2020 ...

The grooming product of just about every teenage boy on the planet – Lynx – has launched its latest fragrance and it’s undoubtedly one of the oddest (or bravest?) yet. The brand’s Africa range has ...

Deodorants are supposed to make you smell fresher - but how would you like to give your armpits an eau de Marmite instead? In what was possibly one of the most unexpected crossovers in history, Lynx ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...