We can talk all we want about what multitouch attribution is, why you need it, and why—if you're not using marketing analytics already—you are falling behind, or at least not getting everything out of ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...