Nexmo, provider of a cloud communications platform, and Marketo have paired up to connect brands with customers via chat applications. Marketo customers will be able to conduct marketing campaigns via ...

Adobe and Drift, providers of a conversational marketing platform, have launched Conversational ABM for Marketo Engage, a conversational capability for account-based experiences. Conversational ABM ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

Chatbots, artificial intelligence, machine learning and virtual and augmented reality may be all the rage in digital experience, but websites and email remain the most common points of engagement ...