Autobots Rollout! Hasbro and Mattel have announced a new collaboration as the Transformers are coming to Hot Wheels. A few non-transformers heroes are arriving in the legendary car line with Optimus ...

Just when you thought Eternia had seen enough, another Masters of the Universe crossover has arrived from Mattel. Things are about to be More Than Meets The Eye as the world of Transformers lands in ...

Add Yahoo as a preferred source to see more of our stories on Google. Top toy makers Hasbro and Mattel have teamed up for multi-year licensing agreements to create co-branded toys and games for their ...

Hasbro and Mattel have joined forces to create co-branded toys and games, the companies announced Monday. According to Mattel, the two global toy companies have entered into multi-year licensing ...

Let’s back up. For a long time now, Hasbro has had a rule that while other companies besides themselves or Japanese license partner Takara can make Transformers toys — like threezero’s high-end ...

Rivals Mattel MAT and Hasbro HAS, for the first time, have entered into a multi-year licensing agreement to create co-branded toys and games. Hasbro will create Barbie-branded Monopoly games launching ...

Character-driven products are giving Hasbro a leg up over Mattel. Consumer engagement In Hasbro's most recent earnings call, CEO Brian Goldner summed up the company's strategy in one sentence: "In ...

Goldman initiated coverage of toy maker Hasbro with a "conviction buy" rating, saying the stock could go to $56 a share, from around $40, where it currently trades. Goldman's call on the toymaker ...

The toy companies will create co-branded toys and games that pair up their top products just as ‘Transformers: Rise of the Beasts’ and ‘Barbie’ movies hit theaters this summer. By Etan Vlessing Canada ...