Using a second screen while watching TV encourages more TV viewing and gives people more exposure to – and the opportunity to respond to – TV ads, a new study carried out for Thinkbox – the marketing ...

Increasingly, TV viewers are engaging with visual content across a variety of screens including smartphones and tablets, leading to the multi-screen viewing experience. This growing trend has become a ...

While the sample size was a relatively small 250, the levels of multi-screen and multi-mode activity were striking among most of those involved in the research, which involved self-reported usage.