The heart-tugging pull of nostalgia tugs hardest on Gen Z, according to a study involving three generations of consumers in ...

A new study reveals why Gen Z is embracing nostalgia, from retro trends to childhood comfort, and what fuels the generation's ...

Nostalgia offers us comfort and connection, but it has a dark side.

Under resplendent Douglas Firs, cedars, and Manzanita trees creeps a green shrub with a powerful odor. It’s called mountain misery, or Chamaebatia foliolosa. It’s native to California. It only grows ...

Nostalgia is a sentimental longing for one’s past that intertwines affect, memory and meaning, emerging as a multifaceted emotion with both adaptive and complex consequences. At the individual level, ...

How nostalgia-evoking music helps us stay in touch with our past selves, and retrieve "the good" from "the good old days." ...

The next time you feel aches or soreness, you might consider skipping the pain reliever and reaching instead for an old photo. Nostalgia – that sentimental feeling of longing for the past – can reduce ...

In today's ever-changing digital landscape, brands always need new and innovative ways to engage with consumers. There's a downside to focusing solely on modern trends and edgy tactics; though, while ...

I feel a sentimental longing when I recall the day I attended a The Cure concert with my friends, the mornings I drew on the condensation of the school bus windows, and the evenings I played board ...

My husband and I just celebrated a milestone wedding anniversary. Recounting the fun we had on our wedding day—as well as some of the funny mishaps—felt like a great way to connect and amp up the ...

Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories. Many brands use a technique called ...