New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie. Old Spice gives the gift of ...

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

If you’ve been peacefully living under a rock, I hate to be the one to break it to you—but on Saturday, Americans far and wide will be either celebrating, deliberately ignoring, or embracing anarchy ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

Isaiah Mustafa and his “striking brown eyes” are back, in this teaser trailer for a brand new Old Spice ad campaign. This go ’round, expect the man your man could smell like to visit “exotic” locales ...

Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

Body wash. No matter what the scent, the purpose remains the same: to help people of all genders maintain good hygiene. Yet, as is the case with most companies in heteropatriarchal and capitalist ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The First Church of Christ, Scientist, and we’ve always been transparent about that. The church publishes the ...

As if the Old Spice frontman couldn’t get any more viral love these days, Isaiah Mustafa has returned on Old Spice’s YouTube page with dozens of personalized videos responding to fan comments and ...

Think you have nothing in common with the Witcher? Sure, he's got spells and ghouls and all that. But you know what else he has? Body odor. Enter: The Netflix-Old Spice collab the world didn't know to ...