OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

If you’ve been peacefully living under a rock, I hate to be the one to break it to you—but on Saturday, Americans far and wide will be either celebrating, deliberately ignoring, or embracing anarchy ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of ...

Isaiah Mustafa and his “striking brown eyes” are back, in this teaser trailer for a brand new Old Spice ad campaign. This go ’round, expect the man your man could smell like to visit “exotic” locales ...

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. Old Spice adds its own ...

WASHINGTON – It’s kind of clever, a little creepy and very memorable. The latest commercial from Old Spice features a succession of mothers bemoaning their sons’ newfound success with women and ...

Think you have nothing in common with the Witcher? Sure, he's got spells and ghouls and all that. But you know what else he has? Body odor. Enter: The Netflix-Old Spice collab the world didn't know to ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The First Church of Christ, Scientist, and we’ve always been transparent about that. The church publishes the ...

As if the Old Spice frontman couldn’t get any more viral love these days, Isaiah Mustafa has returned on Old Spice’s YouTube page with dozens of personalized videos responding to fan comments and ...