That's what many are asking now that a new model has entered the online ad industry. Open ad exchanges automate the buying and selling of bulk online ad inventory. By allowing networks, agencies and ...

Matthias Pantke is CEO of AdScale GmbH, an online advertising marketplace based in Germany, AdExchanger.com: Give us a bit of background on you and how it’s prepared you as well as the evolution of ...

A new survey of digital media buyers and planners finds that 66% of advertisers plan to increase their use of online ad networks this year. In addition, 88% of respondents plan to use one--up from 77% ...

Despite concerns from some privacy groups and U.S. lawmakers about behavioral advertising, most large advertising networks generally comply with a set of privacy and data-handling standards adopted by ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Brand.net is an online ad network that ...

The AIs are here. Now they need an ad network. In all seriousness, last month saw the public release of ZeroClick, an ad network for AI chatbot products launched by a group of familiar faces in the ...

According to Fox, advertisers will be able to buy online ad space based on results rather than exposure while getting access to the network’s inventory of channel brands on the web, including National ...

Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing technology to boost the ...