Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

I might be a dinosaur, but email is still my jam. I prefer communicating via email to any other means of interaction (other than face-to-face). Email is efficient, used globally, isn't OS-dependent, ...