While third-party cookies and other PII-based ad identifiers are going extinct, there are still too many players in the digital advertising ecosystem with their heads in the sand. Those that insist on ...

Yes, cookies are going away. Those seemingly harmless pieces of code that store personal information about website visitors have been the secret sauce in marketers' efforts for more than a decade to ...

The U.S. Joint Industry Committee (JIC) has certified iSpot as an advertising currency, making it the first recommended for transacting cross-platform (linear TV and CTV) ad buys based on personified ...