Business operators frequently have a need for answers to questions that can be obtained only through marketing research. Both qualitative and quantitative market research help business owners make ...

The goal of good primary market research is to understand your customer in all dimensions: rationally, emotionally, economically, socially, culturally and more. It is not the customer’s job to design ...

Primary research is the process of gathering data directly from original sources as opposed to collecting information from research that others have done. Information can be obtained by observation, ...

Businesses are only successful if they understand what their customers want and need, how they behave and even how they feel. Even if you have an offering that you already know is—or will be—a hit, ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Faculty in the Department of Family and Community Medicine, under Program Director, Roger Zoorob, M.D., MPH, FAAFP, received funding from the Health Resources and Services Administration (HRSA) to ...